Page: 1/3

Press Releases

SVE in the Press

Carl F. Jordan Honored as Purpose Prize Fellow for Innovation, Extraordinary Contribution in Encore Career, After Age 60

Solving Social Problems with Experience, Fellows Disprove Notion that Innovation is the Province of the Young and Demonstrate What’s Possible in an Aging Society

December 3rd, 2008
Athens, Georgia — Civic Ventures (, a national think tank on boomers, has designated Athens Georgia’s Carl F. Jordan as one of its 2008 Purpose Prize Fellows. The Purpose Prize is a $9 million program for people over 60 who are taking on society’s biggest challenges. The Prize, now in its third year, is the nation’s only large-scale investment in social innovators in the second half of life.

Dr. Jordan was named a fellow for restoring a worn-out cotton farm in the Georgia Piedmont into a center for research, education, and outreach in organic and sustainable agriculture.
“In tough economic times, we need more creative solutions to long-standing social problems,” said Marc Freedman, co-founder of The Purpose Prize program and author of Encore: Finding Work That Matters in the Second Half of Life. “It’s reassuring to note that as America ages, we have creativity in greater abundance. Purpose Prize Fellows such as Carl Jordan show that experience and innovation can go hand in hand, that inventiveness is not the sole province of the young.”

“For the first 30 years of my career”, says Dr. Jordan, “I did ecological research on the impact of agriculture and forestry on the environment. Then in 1993, when I had the chance to buy a farm, I began program to demonstrate the sustainable practices I studied during the first part of my career. For over 10 years, students from the University of Georgia have used the farm to broaden their knowledge of agriculture and the environment. Recognition from Civic Ventures hopefully will allow me to expand outreach to other members of the Athens and surrounding community.”

The Purpose Prize is part of the Encore Careers campaign (, which aims to engage millions of boomers in encore careers, which combine social impact, personal meaning and continued income in the second half of life — and produce a windfall of human talent to solve society’s most pressing issues.

The Purpose Prize supports Fellows by helping develop their capacity, linking them with funders and venture philanthropists and connecting them to other social innovators over 60. Purpose Prize Fellows will also participate in the first-ever Encore Careers Summit on December 5-7 at Stanford University’s Graduate School of Business’ Center on Social Innovation, one of the world’s leading academic centers focused on social entrepreneurship.

An invitation-only event, more than 450 people will attend the Summit, including Purpose Prize winners and Fellows, hundreds of others in encore careers, and leaders in education, government, business, philanthropy, and public policy. The goal is to launch a movement of those in the second half of life who want to use longer, healthier lives for social good.

Funding for The Purpose Prize comes from The Atlantic Philanthropies and the John Templeton Foundation. Additional funding for the Summit comes from AARP, Erickson Companies, the New York Life Foundation, Hewlett-Packard Company and Legacy Works.


About Spring Valley EcoFarms
Spring Valley EcoFarms is an NGO that carries out research, education, and outreach on Jordan’s 100 acre farm in Athens, Georgia.

About Civic Ventures
Civic Ventures ( is a national think tank on boomers, work and social purpose.

Abut The Atlantic Philanthropies
The Atlantic Philanthropies ( are dedicated to bringing about lasting changes in the lives of disadvantaged and vulnerable people. Their work is aimed at ageing, disadvantaged children and youth, population health, and reconciliation and human rights.

About the John Templeton Foundation
The John Templeton Foundation ( serves as a philanthropic catalyst for discovery in the areas engaging life’s biggest questions. These questions range from explorations into the laws of nature and the universe to questions on the nature of love, gratitude, forgiveness and creativity.
Spring Valley Footer Logo
Sustainable Agriculture
Sustainability Research
Our Mission

History of the Farm
Education & Outreach
Market Produce